Top Singapore Influencers earned SGD100,000 per sponsorship by mid-2010s

Evidence

In general, Influencers earn revenue in three main ways. A primary mode of revenue is from advertorials, which is a highly personalized, narrative advertising format that resembles an opinion-editorial. The more popularly advertised products and services are facial and beauty products and services, plastic surgery and cosmetic enhancements, apparel and fashion, food and beverages, and travel. As of the mid-2010s, Influencers could earn up to SGD100,000 per sponsorship although most “A-list” bloggers are able to earn at least SGD10,000 in profits monthly from their Influencer advertising business alone. Most Influencers can average a monthly income of SGD2,000 to 5,000. — Crystal Abidin, Internet Celebrity, 228

Categorization

• XREF: Income stratification among influencers echoes typology work in the general influencer literature, and the ‘top-heaviness’ parallels broader creator economy economics. — connects to: Influencer sponsorship earnings ranged from SGD2,000 to SGD100,000 in the mid-2010s — Crystal Abidin, Internet Celebrity: Understanding Fame…, 228