Influencer sponsorship earnings ranged from SGD2,000 to SGD100,000 in the mid-2010s

Evidence

A primary mode of revenue is from advertorials, which is a highly personalized, narrative advertising format that resembles an opinion-editorial. The more popularly advertised products and services are facial and beauty products and services, plastic surgery and cosmetic enhancements, apparel and fashion, food and beverages, and travel. As of the mid-2010s, Influencers could earn up to SGD100,000 per sponsorship although most “A-list” bloggers are able to earn at least SGD10,000 in profits monthly from their Influencer advertising business alone. Most Influencers can average a monthly income of SGD2,000 to 5,000. — Crystal Abidin, Internet Celebrity, 228

Categorization

• SEED: Concrete earnings data could ground a piece on the economics of the micro-influencer vs. A-list gap.
• XREF: connects to: Top Singapore Influencers earned SGD100,000 per sponsorship by mid-2010s — Crystal Abidin, Internet Celebrity: Understanding Fame…, 228

Broader Connections

• Top Singapore Influencers earned SGD100,000 per sponsorship by mid-2010s #qualifies (0.90) — Crystal Abidin, Internet Celebrity, 228