The term ‘content’ replaced ‘writing’ across all media formats

Evidence

“Content” is an industry term for what used to be called “writing” or “articles,” but now includes blog entries, tweets, videos, audio, podcasts, and even profiles on social network sites. — Alice E. Marwick, Status Update, 438

Categorization

• DEFINE: Documents the semantic shift of ‘content’ from a term for writing to a catch-all for commodified creative output.
• XREF: Connects to broader media-industry discourse where ‘content’ signals the platform-era devaluation of authorship.