The same self-help book unified celebrities across unrelated cultural scenes.

Evidence

There was a curious link between Paris Hilton, Lady Gaga, Insane Clown Posse, and YouTuber Michelle Phan: a book called The Secret. This 2006 self-help tome advocated a life strategy called “manifesting”: focusing positive thoughts on a desired outcome to make it happen. — W. David Marx, Blank Space, 595

Categorization

• QUESTION: Does the spread of The Secret across these disparate figures prove homogenization of taste, or just that a single bestseller can be read in many subcultures simultaneously?