A single self-help tract penetrated elite and underground subcultures alike.
Evidence
For her brave efforts to share this secret knowledge with humanity, Byrne sold thirty-five million copies of her book, inspiring a generation of celebrities, dreamers, and grifters. Paris Hilton discovered The Secret in jail when “a compassionate guard played the audiobook on the speaker system so everyone could hear Rhonda Byrne’s reassuring words.” Violent J of Insane Clown Posse adopted it as a personal creed: “You have to manifest anything you want. I don’t care if you have nothing. I don’t care if you were born living under a rock…. You can still manifest it and make it happen.” — W. David Marx, Blank Space, 596
Categorization
Category: Causal Relationships
- CANDY: Paris Hilton discovering The Secret in jail via a compassionate guard is a genuinely funny, tweetable cultural juxtaposition.