The same conformity pathway both creates and can reduce prejudice

Evidence

In sum, conformity creates prejudice; social norms and prevailing cultural values play a strong role in determining people’s internal values, beliefs, and prejudices. The same pathway can be used to undermine, reduce, and eliminate prejudices. Moreover, people who believe that others support their prejudices tend to persist steadfastly in their views, whereas people who do not feel that support are more easily swayed. — , Rudman, Laurie A - On the Nature of…, 1918

Categorization

• XREF: Anchor claim for the vault’s prejudice-psychology thread — consensus framing as a two-directional causal lever distinct from contact theory.
• SEED: Essay angle: perceived-ingroup-agreement as a hidden moderator explaining why some norm-based prejudice interventions work and others backfire.