The personal assistant’s promise to know the user is explicitly ‘unbounded’

Evidence

Microsoft CEO Satya Nadella comments on the digital personal assistant, Cortana: “It will know your context, your family, your work. It will also know your world. It will be unbounded.” The resulting forms of self-reflection and community exchange are, as Taina Bucher puts it, “force-relations,” relations with external entities and processes that intimately expose us to the economic forces of capitalism. — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 516

Categorization

• SEED: The Nadella quote is the vivid, quotable proof-text for any essay on how platform rhetoric openly embraces total knowledge of the user — perfect hook material.
• XREF: The ‘unbounded’ assistant that knows context, family, work, and world echoes the omniscient-recipient anxiety in 2001’s HAL and White Noise’s death-data conflation. — connects to: Google must possess each user to provide each user an individual assistant — Shoshana Zuboff, The Age of Surveillance Capitalism, 815

Broader Connections

• Google must possess each user to provide each user an individual assistant #expands (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 815