Google must possess each user to provide each user an individual assistant

Evidence

There was a time when you searched Google, but now Google searches you. Advertisements for Google Home feature loving families leading busy, intricate lives but visibly relieved to return home and fall into the arms of this omniscient, efficient caretaker. This second-modernity dream come true extracts an unusually high tax for its promise of a more effective life. For each user to have his or her own individual Google, as Pichai envisions, Google must have each individual. — Shoshana Zuboff, The Age of Surveillance Capitalism, 815

Categorization

• SEED: Angle for an essay: the ‘individual Google’ promise as a two-sided bargain — the consumer gets a bespoke servant only by surrendering total self-rendering; a meditation on personalized services as surveillance contracts.
• XREF: connects to: The personal assistant’s promise to know the user is explicitly ‘unbounded’ — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 516; Google justifies total knowledge collection as a requirement for useful search — Shoshana Zuboff, The Age of Surveillance Capitalism, 1275

Broader Connections

• Google justifies total knowledge collection as a requirement for useful search #exemplifies (0.78) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1275