The modern right operates on a culture-first political strategy

Evidence

Bannon was a former Goldman Sachs banker, Hollywood film producer, and the CEO for Biosphere 2. In 2004, he met media entrepreneur Andrew Breitbart, and the two bonded over a shared belief that “politics is downstream of culture.” After Breitbart’s death in 2012, Bannon took over his namesake website and aggressively steered it toward a nativist-right platform, complete with a dedicated section on “Black crime.” Breitbart popularized the term globalist as a slur for liberals and elites. — W. David Marx, Blank Space, 444

Categorization

• XREF: ‘Politics is downstream of culture’ is the precise inversion of Marx’s whole genealogy of cultural rebellion — here the mechanism is co-opted by the opposing faction, confirming his era-structure. — connects to: The old left’s deafness to culture let the new right claim modernisation — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1379
• QUESTION: Breitbart popularizing ‘globalist’ as a slur matters for Marx’s class/status analysis — is antisemitism-lite the far right’s version of the cultural elite it positions itself against?