The local and global are mutually constitutive rather than hierarchical
Evidence
But they do have the capacity, everywhere, to subvert and “translate,” to negotiate and indigenize the global cultural onslaught on weaker cultures. And since the new global consumer markets depend precisely on their becoming “localized” to be effective, there is certain leverage in what may appear at first to be merely “local.” These days, the “merely” local and the global are locked together; not because the latter is the local working-through of essentially global effects, but because each is the condition of existence of the other. Once “modernity” was transmitted from a single center. Today, it has no such center. “Modernities” are everywhere, but they have taken on a vernacular accentuation. — Stuart Hall, Essential Essays, Volume 2, 865
Categorization
- DEFINE: Defines ‘vernacular modernities’ — a key concept for how subordinate cultures negotiate rather than merely absorb global forms.
- XREF: Directly relevant to how Islamophobia studies treat Muslim communities’ negotiated, localized modernities versus homogenizing Western narratives of Islam. — connects to: Microsociology’s localism fails once interaction is disembedded from physical place. — Karin Knorr Cetina & Urs Bruegger, Global Microstructures: The Virtual…, 21; The constitutive outside must be incommensurable yet enable the inside — Chantal Mouffe, The Democratic Paradox, 63