The Institute claimed to be America’s best anti-Semitism researchers while borrowing advertising-test methods

Evidence

To Pollock’s reservation that they were not experts in the examination of the effects of defence measures against anti-Semitism, as required by the AJC, Horkheimer replied that it would be possible to consult Lazarsfeld with regard to the usual methods of testing the effects of radio advertising and such things. But in other respects they were themselves `the best experts in this field in America’. — Rolf Wiggershaus, The Frankfurt School, 1534

Categorization

• XREF: Lazarsfeld’s applied radio-advertising audience research connects to the later material on empirical vs. critical social research in the Institute’s evolution toward the authoritarian personality studies. — connects to: Adorno welcomed research designed so its findings would double as anti-fascist propaganda — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1593

Broader Connections

• Adorno welcomed research designed so its findings would double as anti-fascist propaganda #complicates (0.80) — Rolf Wiggershaus, The Frankfurt School, 1593