Horkheimer claimed the Institute already led research on anti-Semitism measurement while borrowing mass-media methods.
Evidence
To Pollock’s reservation that they were not experts in the examination of the effects of defence measures against anti-Semitism, as required by the AJC, Horkheimer replied that it would be possible to consult Lazarsfeld with regard to the usual methods of testing the effects of radio advertising and such things. But in other respects they were themselves `the best experts in this field in America’. — Rolf Wiggershaus, The Frankfurt School, 387
Categorization
- XREF: Names Lazarsfeld, tying the Institute’s empirical turn to the Columbia radio-research milieu discussed elsewhere in the book. — connects to: Horkheimer defended the Institute’s unorthodox American research methods against conformity. — Rolf Wiggershaus, The Frankfurt School: Its History,…, 382; The Institute developed an experimental film as a scientific instrument for measuring anti-Semitism. — Rolf Wiggershaus, The Frankfurt School: Its History,…, 387; Horkheimer promised natural-science accuracy for measuring unconscious anti-Semitism via a studio-made film. — Rolf Wiggershaus, The Frankfurt School: Its History,…, 387 (+5 more)
- yield-rescued: below the book’s yield-target cutoff, included anyway for connecting to: Horkheimer defended the Institute’s unorthodox American research methods against conformity. — Rolf Wiggershaus, The Frankfurt School: Its History,…, 382; The Institute developed an experimental film as a scientific instrument for measuring anti-Semitism. — Rolf Wiggershaus, The Frankfurt School: Its History,…, 387; Horkheimer promised natural-science accuracy for measuring unconscious anti-Semitism via a studio-made film. — Rolf Wiggershaus, The Frankfurt School: Its History,…, 387 (+5 more)
Broader Connections
- The Institute claimed to be America’s best anti-Semitism researchers while borrowing advertising-test methods
#expands(0.92) — Rolf Wiggershaus, The Frankfurt School, 1534 - Horkheimer subordinated empirical anti-Semitism research to abstract theory as mere illustration
#complicates(0.80) — Rolf Wiggershaus, The Frankfurt School, 342 - The Institute treated the anti-Semitism project as secondary to its real work
#complicates(0.78) — Rolf Wiggershaus, The Frankfurt School, 401 - Horkheimer favored dialectical insight over empirical research into the facts.
#complicates(0.75) — Rolf Wiggershaus, The Frankfurt School, 745