The film industry’s expansion came from catering to box-office demand

Evidence

Demand has not yet been replaced by simple obedience. As is well known, the major reorganization of the film industry shortly before World War I, the material prerequisite of its expansion, was precisely its deliberate acceptance of the public’s needs as recorded at the box-office—a procedure which was hardly thought necessary in the pioneering days of the screen. — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 107

Categorization

• XREF: connects to: Antitrust enforcement once structurally shaped Hollywood, and weakening it enabled consolidation — Andrew deWaard, Derivative Media: How Wall Street…, 461; IP franchises eclipsed original films as studios chased international markets — W. David Marx, Blank Space: A Cultural History of the…, 215; The 2008 crash drove Hollywood toward franchise and preexisting-IP filmmaking — W. David Marx, Blank Space: A Cultural History of the…, 214 (+3 more)
• yield-rescued: below the book’s yield-target cutoff, included anyway for connecting to: Antitrust enforcement once structurally shaped Hollywood, and weakening it enabled consolidation — Andrew deWaard, Derivative Media: How Wall Street…, 461; IP franchises eclipsed original films as studios chased international markets — W. David Marx, Blank Space: A Cultural History of the…, 215; The 2008 crash drove Hollywood toward franchise and preexisting-IP filmmaking — W. David Marx, Blank Space: A Cultural History of the…, 214 (+3 more)

Broader Connections

• Financialized Hollywood reproduces platform rent extraction across cinema and streaming #complicates (0.75) — Andrew deWaard, Derivative Media, 452