The diversity PSA celebrating American pluralism contained no Arab, Muslim, or Sikh participants

Evidence

Despite seeking to deconstruct the binary citizen/terrorist, Arabs, Muslims, and Sikhs are not included in this diverse display. There are no visible markers of anything Arab, Muslim, or Sikh in the ads-no veil, no mosque, no turban, no beard; no distinctive Arab, Muslim, or Sikh clothing; and no Arab accent. — Evelyn Alsultany, Arabs and Muslims in the Media, 1158

Categorization

• SEED: Angle: the diversity advertisement as a reveal of the limits of acceptable difference — a campaign about embracing the targeted group that omits the targeted group itself.
• XREF: Connects to the Ad Council’s assimilative model vs. Cole’s and other scholarship on multicultural advertisement tokenism.