The culture industry’s catalog of prohibitions governs the entire space of permitted expression
Evidence
Pleasure hardens into boredom because, if it is to remain pleasure, it must not demand any effort and therefore moves rigorously in the worn grooves of association. No independent thinking must be expected from the audience: the product prescribes every reaction: not by its natural structure (which collapses under reflection), but by signals. Any logical connection calling for mental effort is painstakingly avoided. As far as possible, developments must follow from the immediately preceding situation and never from the idea of the whole. For the attentive movie-goer any individual scene will give him the whole thing. — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 107 (
#corroborates, via linked claim)
It is quite correct that the power of the culture industry resides in its identification with a manufactured need, and not in simple contrast to it, even if this contrast were one of complete power and complete powerlessness. — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 107 (
#expands, via linked claim)
Categorization
- XREF: connects to: The culture industry rules by manufacturing the needs it satisfies — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 107; Mass culture structures itself as allowed, forbidden, and deflected gratifications; The culture industry’s products prescribe reactions through signals to forbid reflection — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 107
Broader Connections
- Mass culture structures itself as allowed, forbidden, and deflected gratifications
#expands(1.00) - The culture industry’s products prescribe reactions through signals to forbid reflection
#corroborates(0.90) — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 107 - The culture industry rules by manufacturing the needs it satisfies
#expands(0.85) — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 107