The command to be yourself is cloud capital’s central manipulation

Evidence

The irony is that the liberal individual was snuffed out neither by fascist Brownshirts nor by Stalinist guards. It was killed off when a new form of capital began to instruct youngsters to do that most liberal of things: be yourself! (And be successful at it!) Of all the behavioural modifications that cloud capital has engineered and monetised, this one is surely its overarching and crowning achievement. — Yanis Varoufakis, Technofeudalism, 659

Categorization

• XREF: Resonates with the reader’s existence/being thread and A Very Minor Prophet’s themes of identity as economic performance. — connects to: Cloud capital functions as a produced means of behaviour modification. — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 655; Cloud capital shatters individuals into manipulable fragments of data — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 660
• corroborated: 2 independent passages support this claim — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 659

Broader Connections

• Cloud capital shatters individuals into manipulable fragments of data #responds-to (0.85) — Yanis Varoufakis, Technofeudalism, 660