Cloud capital functions as a produced means of behaviour modification.

Evidence

Back then, I hadn’t a clue. But today, I see it clearly: Stelarc’s Movatar prophesied what was to happen to us when traditional capital evolved into cloud capital, from a ‘produced means of production’ into a produced means of behaviour modification. — Yanis Varoufakis, Technofeudalism, 655

Categorization

• DEFINE: Sharp definitional contrast: traditional capital = produced means of production; cloud capital = produced means of behaviour modification.
• XREF: Links directly to the reader’s F. Attention/Platform/Surveillance focus — behaviour modification over production is the core of platform feudalism. — connects to: The cloud metaphor actively shapes rather than merely describes social reality — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 171; A new form of capital called cloud capital has emerged with unprecedented commanding power.; Professional behavioural modification sectors strengthened capital’s power over workers and consumers. — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 842 (+7 more)
• corroborated: 2 independent passages support this claim — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 655

Broader Connections

• Cloud capital shatters individuals into manipulable fragments of data #expands (0.85) — Yanis Varoufakis, Technofeudalism, 660
• The command to be yourself is cloud capital’s central manipulation #exemplifies (0.80) — Yanis Varoufakis, Technofeudalism, 659
• Financialization lets capital extract value from social life without destroying its creative source ecosystems #expands (0.75) — Max Haiven, Cultures of Financialization, 572