The affective-computing pioneer’s own company ended up doing surveillance capitalism

Evidence

Picard would eventually become part of this new dispossession industry with a company called Affectiva that was cofounded with Rana el Kaliouby, an MIT Media Lab postdoctoral research scientist and Picard protĂ©gĂ©. The company’s transformation from doing good to doing surveillance capitalism is a metaphor for the fate of the larger undertaking of emotion analysis as it is rapidly drawn into the competitive maelstrom for surveillance revenues. — Shoshana Zuboff, The Age of Surveillance Capitalism, 895

Categorization

  • SEED: The innocence-to-dispossession arc of a well-intentioned founder is a strong essay thread: ‘the iron filings effect’ as a repeated pattern in tech ethics, contrasting Picard’s trajectory with industry claims of responsible AI.
  • XREF: connects to: Affective computing’s originator warned of its commercial exploitation risks. — Shoshana Zuboff, The Age of Surveillance Capitalism, 891; Surveillance capitalism mines intimate personality and emotional data for profit — Shoshana Zuboff, The Age of Surveillance Capitalism, 624; Market forces redirected affective computing from empowerment into commercial surveillance — Shoshana Zuboff, The Age of Surveillance Capitalism, 909

Broader Connections