The ‘Third World’ term gained legitimacy precisely because both communists and anti-communists deployed it

Evidence

The upshot was that while the politics of Maoism declined, its social and cultural impact among the middle-class intelligentsia remained, in many versions. The fact that the term ‘Third World’ was used as much by regimes of the national bourgeoisie as by the Soviet-style regimes and parties bestowed upon it overlapping layers of self-evident legitimacy, which could be used equally by the communist and the anti-communist, even though the individual theorist who used the term theoretically could not always tell what it meant. — Aijaz Ahmad, In Theory, 583