Technical systems shape subjectivity by functioning as discourse networks

Evidence

Pynchon’s encyclopedic novel of WWII rocketry doubles as a treatise on communication: paranoid signals, encrypted messages, conditioning experiments, and the V-2 as both weapon and meaning-making apparatus. The novel renders Pavlovian behaviorism, ballistic mathematics, and corporate cartels as overlapping communication systems. Its method is hallucinatory polyphony. For COMM scholars, Gravity’s Rainbow models how warfare, science, and media converge in what Friedrich Kittler would later theorize as discourse networks. Its relevance to contemporary AI debates lies in its early dramatization of how technical systems shape subjectivity, anticipating Zuboff’s instrumentarian power and the algorithmic governance critiqued by Eubanks and Noble. — , The Braided Reading EPUB, 1224

Categorization

  • XREF: Connects Pynchon’s rocket-as-meaning-system to Kittler’s discourse networks and Zuboff’s instrumentarian power — the reader’s core COMM/AI theoretical frame. — connects to: Knowledge production operates through socially grounded language; The discursive perspective reintroduces non-unitary subjectivity that structuralism had abolished; Communication models themselves shape concrete human interaction. — James W. Carey, Communication as Culture- Essays on…, 215 (+11 more)

Broader Connections