Systems generate needs, then win consent by satisfying those same needs

Evidence

The economic system will be embraced when, first, the perceived needs of individuals are congruent with the types of satisfaction the economic system can objectively provide. While perceived needs may be, in part, biologically determined, for the most part needs arise through the aggregate experiences of individuals in the society. Thus the social relations of pro­ duction are reproduced in part through a harmony between the needs which the social system generates and the means at its disposal for satisfy­ ing these needs. — Samuel Bowles and Herbert Gintis, Schooling in Capitalist America, 1132

Categorization

  • SEED: Essay angle: how platforms/industries manufacture the needs their own products satisfy, and how that feels like genuine liberation.
  • XREF: Echoes Herbert Marcuse’s manufactured-needs thesis and the Frankfurt School critique of the culture industry. — connects to: A performativity-driven system defines needs by their value to performance, not by suffering — Jean-François Lyotard, The Postmodern Condition: A Report on…, 438; Social control includes winning consent, not just coercive punishment; Adaptation to industrial work methods requires combining coercion with persuasion and consent. (+4 more)

Broader Connections