Symbols can be acquired from generic sources like advertising.

Evidence

In other instances the production of symbols has a merely generic connection with the user: notoriously, advertising urges consumers to live up to the standards of categories to which it seems desirable to belong. — Diego Gambetta, The Sicilian Mafia The Business of…, 345

Categorization

Category: Factual Claims

Broader Connections

• Easily pirated reputational symbols lose credibility through overuse #qualifies (0.75) — Diego Gambetta, The Sicilian Mafia The Business of…, 366