Surveillance capitalism exploits both extraction and our voluntary surrender via interfaces
Evidence
Surveillance capitalism must work both sides of the equation. On one side, its technologies are designed to render our experience into data, as in rendering oil from fat. This typically occurs outside of our awareness, let alone our consent. On the other side of the equation, every time we encounter a digital interface we make our experience available to “datafication,” thus “rendering unto surveillance capitalism” its continuous tithe of raw-material supplies. — Shoshana Zuboff, The Age of Surveillance Capitalism, 734
Categorization
- DEFINE: Completes the two-sided equation: extraction without consent plus self-surrendering tithe at every interface.
- ADDENDUM: The ‘continuous tithe’ framing resonates with the reader’s ‘On Sacrifice: The Real Kind, with Corpses’ article — here the tithe is continuous and non-ritualized, small acts of surrender at every interface rather than a single dramatic offering.
- XREF: connects to: Framing technology as autonomous disguises who profits from data extraction — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 511; Refashioning humans as data-open inforgs makes them continuously available for external modulation. — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 479; Seamless data flows breed opaque inequality and uncontrolled surveillance — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 607 (+12 more)
Broader Connections
- Behavioral surplus extraction forms the core logic of surveillance capitalism
#expands(0.82) — Shoshana Zuboff, The Age of Surveillance Capitalism, 70 - Surveillance capitalism subordinates earlier user reciprocities to derivative extraction for others’ aims
#corroborates(0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 298 - Surveillance capitalism exploits the human hunger for recognition
#exemplifies(0.75) — Shoshana Zuboff, The Age of Surveillance Capitalism, 797