Surveillance capitalism’s third modernity trades individual freedom for imposed collective certainty

Evidence

In this human hive, individual freedom is forfeit to collective knowledge and action. Nonharmonious elements are preemptively targeted with high doses of tuning, herding, and conditioning, including the full seductive force of social persuasion and influence. We march in certainty, like the smart machines. We learn to sacrifice our freedom to collective knowledge imposed by others and for the sake of their guaranteed outcomes. This is the signature of the third modernity offered up by surveillance capital as its answer to our quest for effective life together. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1323

Categorization

• DEFINE: Zuboff names the ‘third modernity’ as surveillance capital’s signature response to the collective quest for effective life, positioning trade human freedom for guaranteed collective outcomes.
• XREF: Ties to Zamyatin’s We, where collective certainty under a One State also demands forfeiture of individual freedom. — connects to: Industrial society’s liberties themselves capture populations as a captive audience — Rolf Wiggershaus, The Frankfurt School: Its History,…, 2582; Surveillance capitalism’s design aim is the extinction of autonomous selfhood — Shoshana Zuboff, The Age of Surveillance Capitalism, 1512; Surveillance capitalism’s closed loops suffocate the inwardness enabling moral judgment — Shoshana Zuboff, The Age of Surveillance Capitalism, 1494 (+4 more)

Broader Connections

• Surveillance capitalism’s design aim is the extinction of autonomous selfhood #expands (0.82) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1512
• Surveillance capitalism constitutes a privatized market-based collectivism #corroborates (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1603
• Surveillance capitalism’s closed loops suffocate the inwardness enabling moral judgment #expands (0.75) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1494
• Surveillance capitalism aims to produce guaranteed outcomes rather than impose behavioral norms #qualifies (0.75) — Shoshana Zuboff, The Age of Surveillance Capitalism, 629