Surveillance capitalism constitutes a privatized market-based collectivism

Evidence

The accumulation of freedom and knowledge combines with the lack of organic reciprocities with people to shape a third unusual feature of surveillance capitalism: a collectivist orientation that diverges from the long-standing values of market capitalism and market democracy, while also sharply departing from surveillance capitalism’s origins in the neoliberal worldview. For the sake of its own commercial success, surveillance capitalism aims us toward the hive collective. This privatized instrumentarian social order is a new form of collectivism in which it is the market, not the state, which concentrates both knowledge and freedom within its domain. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1603

Categorization

• DEFINE: Defines surveillance capitalism as a distinct form of collectivism where the market, not the state, concentrates knowledge and freedom.
• XREF: Contrasts with state collectivism frameworks; connects to the tension between market democracy and new economic orders central to the reader’s surveillance-economy foundation. — connects to: Surveillance capitalism’s behavioral modification creates heteronomous individuals contrary to democratic ideals — Shoshana Zuboff, The Age of Surveillance Capitalism, 1003; Chinese social credit systems apply the identical logic as Western surveillance capitalism — Shoshana Zuboff, The Age of Surveillance Capitalism, 1251; Surveillance capitalism’s third modernity trades individual freedom for imposed collective certainty — Shoshana Zuboff, The Age of Surveillance Capitalism, 1323 (+7 more)