Spectators actively co-constitute the spectacle in their daily lives rather than passively receiving it

Evidence

This emphasis is often misinterpreted as the passivity of a viewer sitting in front of flows of images passing before their eyes. But the spectator is never a mere viewer. The spectacle comes alive in spectators’ interactions with others outside the constraints of the media; it is a representation of an imagined community that is reconstituted in the viewers’ own everyday lives (Toscano and Kinkle 2015). … Commodification of having was thus superseded by commodification of appearing, and sociality itself became an object of value exchange. — Aris Komporozos-Athanasiou, Speculative Communities, 194

Categorization

• XREF: The ‘spectator is never a mere viewer’ point echoes Anderson’s imagined communities and connects to how my reader’s own framing of homo speculans will need a similarly non-passive subject. — connects to: Racialized leisure makes the traveler a spectacular sight rather than a spectator — Rob Nixon, Slow Violence and the Environmentalism…, 531; Under modern production, lived experience becomes representation and spectacle — Guy Debord, The Society of the Spectacle, 12
• DEFINE: Defines the non-passive spectator and marks the shift from commodification of having to commodification of appearing — a hinge the book presumably adapts into speculation.