Some postmodern buildings are designed to defeat photographic reproduction

Evidence

MacraeGibson’s formulation that the peculiar structure of the Gehry house aims at “preventing the formation of an intellectual picture that might destroy the continual immediacy of perceptual shock.” It does this by blocking the choice of photographic point of view, evading the image imperialism of photography, securing a situation in which no photograph of this house will ever be quite right, for it is the photograph alone which offers the possibility of an “intellectual picture” in this sense. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 316

Categorization

• SEED: A concrete, nameable postmodern strategy (anti-photographic architecture) that could anchor an article on how contemporary buildings resist Instagram capture.
• XREF: connects to: Photographic reproduction replaces the real building as the consumed object — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 316; Postmodern architectural appetite actually targets photography, not buildings — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 260
• yield-rescued: below the book’s yield-target cutoff, included anyway for connecting to: Photographic reproduction replaces the real building as the consumed object — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 316; Postmodern architectural appetite actually targets photography, not buildings — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 260