Postmodern architectural appetite actually targets photography, not buildings

Evidence

The appetite for architecture today, therefore — about which I am on record as agreeing that the postmodern certainly revived, if it did not outright reinvent it — must in reality be an appetite for something else. … I think it is an appetite for photography: what we want to consume today are not the buildings themselves, which you scarcely even recognize as you round the freeway. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 260

Categorization

• XREF: Supports the key idea that in late capitalism we consume images and sign-values rather than material things — echoes the credit-card vs precious-metals contrast in the same chapter.