Social networks sustain behavior change once media has first motivated it

Evidence

Therefore, the second, socially mediated pathway connects viewers to social networks and community settings. These places provide continued personalized guidance as well as natural incentives and social support for desired changes. Behavioral and value changes are promoted within these social milieus. Epilogues, delivered by culturally admired figures, provide contact information for relevant community services and support groups. — Albert Bandura, Moral Disengagement, 2837

Categorization

• corroborated: 2 independent passages support this claim — Albert Bandura, Moral Disengagement: How People Do Harm…, 2837