Social media rerouted the internet’s early anonymity into compulsory self-expression

Evidence

The networks of the 2010s have rerouted the internet’s original anonymity into self-expression; cultivating our personal brands, social media makes memoirists of us all, on the daily. — Anna Kornbluh, Immediacy, or The Style of Too Late…, 161

Categorization

• CANDY: The tidbit that early Facebook demanded third-person self-description (‘Member Name is___’) and users campaigned against it is a fun, shareable fact.
• XREF: connects to: The early blogosphere functioned as a desubjectifying network of joyful encounters — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 2335