Social media platforms institutionalized first-person self-expression norms that emptied fictionality

Evidence

Memoir becomes cultural dominant not merely as a matter of sales volume or cache of a defined genre, but through its scaffolding of generic excision and meaning as such. … The original format for the Facebook update, starting in 2005, positioned users to describe themselves in the third person (it used the formula “Member Name is________”), but that was discarded in 2007, partly due to a member campaign of more than 500 separate groups against it. First-person is instead the rule of the platform, with everyone immanently adding to their personal story. — Anna Kornbluh, Immediacy, or The Style of Too Late…, 161

Categorization

• QUESTION: The claim that user resistance (500+ groups) actually caused Facebook’s shift to first-person is worth checking — was it user demand or platform growth strategy?
• XREF: Connects to the reader’s core concern: the economic-compression thesis from her reading on Jameson and immediacy as a style of late capitalism. — connects to: The early blogosphere functioned as a desubjectifying network of joyful encounters — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 2335