Social cognition research neglected content models for a century.

Evidence

In everyday life, immigration, globalization, multiculturalism, and inequality are changing personal experiences with other kinds of people, so as individuals, we need to make sense of them. In scientific theory, researchers investigating social cognition and prejudice spent the last century devising process models of how people relate as individuals and groups. What researchers mostly neglected were content models—taxonomies—of the systematic kinds of impressions that people form. — Susan T. Fiske, Stereotype Content, 2

Categorization

• DEFINE: Draws the key distinction between process models and content models/taxonomies of impressions.