Singapore Influencer culture grew from mid-2000s blogshop self-modeling

Evidence

Although the term Influencer only came in vogue in the mid-2010s, the practice of Influencer culture has a longer history. In Singapore, the emergence of Influencers was rooted in the “blogshop” industry from the mid-2000s, where young women were self-modeling and selling used clothing on blog platforms such as OpenDiary, LiveJournal, Blogspot, and Xanga, literally repurposing blogs into online shops. — Crystal Abidin, Internet Celebrity, 218

Categorization

• SHARE: Send to anyone interested in the pre-Instagram origins of Southeast Asian influencer commerce.
• XREF: connects to: Early Web 2.0 celebrity was built by leveraging blogs and lifestyle content — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 385; Internet bloggers democratized access to fashion knowledge that was once elite — W. David Marx, Blank Space: A Cultural History of the…, 400; Singapore’s Influencer culture grew out of 2000s blogshop commerce. — Crystal Abidin, Internet Celebrity: Understanding Fame…, 218 (+3 more)

Broader Connections

• Early Web 2.0 celebrity was built by leveraging blogs and lifestyle content #corroborates (0.75) — Alice E. Marwick, Status Update, 385
• Internet bloggers democratized access to fashion knowledge that was once elite #expands (0.72) — W. David Marx, Blank Space, 400