Early Web 2.0 celebrity was built by leveraging blogs and lifestyle content

Evidence

During the mid to late 2000s, she took advantage of the new crop of New York media blogs like Gawker and the rise of the New York City technorati to launch herself to prominence. Allison wrote a relationship column, first for the free Metro weekly, then for Time Out New York; she appeared as a “talking head” for Star magazine on various cable news shows; and she wrote intimately about her dalliances with semi-famous men, her love for pretty dresses, and her fluffy white dog. With three of her attractive friends, she founded a “lifecasting” startup called Non-Society that consisted primarily of each woman blogging about her life; the same women starred on a video show called TMI Weekly. — Alice E. Marwick, Status Update, 385

Categorization

• SEED: Case study of how pre-Instagram influencers built micro-fame through blogs, lifecasting, and media cross-promotion.
• XREF: connects to: Early Web 2.0 social ties formed through blogs and meetups before mass social media — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 156; BarCamp functioned as the networking hub of early Web 2.0 celebrity — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 162; Internet celebrity is broader and older than the contemporary influencer industry — Crystal Abidin, Internet Celebrity: Understanding Fame…, 61 (+5 more)

Broader Connections

• Internet bloggers democratized access to fashion knowledge that was once elite #exemplifies (0.78) — W. David Marx, Blank Space, 400
• Early viral Web 2.0 content was amateurish and accidental rather than polished #expands (0.75) — W. David Marx, Blank Space, 178
• Internet celebrity is broader and older than the contemporary influencer industry #expands (0.72) — Crystal Abidin, Internet Celebrity, 61