Shifting comparison frames can motivate recategorization toward superordinate groups.

Evidence

However, if the comparison frame were to switch from a vertical comparison to a horizontal one (Figure 6.2), the salient comparisons would then be between different superordinate groups (e.g., different universities). If their university is relatively distinctive compared with other universities, individuals may then be motivated to identify with the superordinate university category. Thus, to the extent that a horizontal comparison frame increases the perceived distinctiveness of the superordinate group, subgroup members should be more likely to identify with the superordinate group and engage in recategorization. — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 739

Categorization

• corroborated: 2 independent passages support this claim — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 739
• XREF: connects to: Mixed individuals may recategorize into broader minoritized superordinate groups. — Anna X. Huang, Jacqueline M. Chen, and Juliane Degner, Being One or the Other, Both or…, 47