Self-construal shifts in response to subtle I-versus-we primes.

Evidence

Although research on self-construal has typically examined cultural or individual differences, Gardner and her colleagues have demonstrated that self-construal can shift in response to self-construal primes (e.g., I vs. we; see Brewer & Gardner, 1996), and that these shifts mirror cultural differences (Gardner, Gabriel, & Lee, 1999). In other words, as with subtle primes influencing the content of self-conceptions, so too can primes influence how one defines the self in relation to other people (see also Stapel & van der Zee, 2006). — Brandon Randolph-Seng, Darcy A. Reich, and Kenneth G. DeMarree, On the Nonconscious Antecedents of…, 13

Categorization

• XREF: Speaks directly to the reader’s purpose: if self-construal shifts on mere ‘I vs. we’ activation (relationship-to-group salience), then identification/inclusion stances need not require conscious processing. — connects to: Unconsciously primed concepts trigger corresponding behaviors in people; Moral principle shifts may be part of a broader self-reconfiguration under in-group processing; Mixed-identity people shift self-categorizations situationally because prototype-similarity assessments stay inconclusive — Anna X. Huang, Jacqueline M. Chen, and Juliane Degner, Being One or the Other, Both or…, 60

Broader Connections

• Unconsciously primed concepts trigger corresponding behaviors in people #expands (0.88)
• Moral principle shifts may be part of a broader self-reconfiguration under in-group processing #expands (0.82)
• Mixed-identity people shift self-categorizations situationally because prototype-similarity assessments stay inconclusive #qualifies (0.74) — Anna X. Huang, Jacqueline M. Chen, and Juliane Degner, Being One or the Other, Both or Neither, 60