Segregation even doubled the price of Coca-Cola for black customers

Evidence

Jim Crow would prove expensive for black Americans in ways large and small. It became a driving force behind sundown towns, and one small example comes from the Coca-Cola company. If you visit the International Civil Rights Center and Museum in Greensboro, North Carolina, you can see a Coca-Cola dispenser that was used in segregated waiting rooms. One side dispensed soda in the white waiting room for five cents, while the other side sold the same soda in the colored waiting room for twice the price—ten cents. — Dorothy A. Brown, Getting to Reparations, 387

Categorization

Category: Factual Claims

  • CANDY: A concrete, vivid two-sentence anecdote about a Jim Crow Coke dispenser charging black customers double — perfect light conversational evidence.