Saudi-funded global propagation of Wahhabism exceeded Soviet Cold War propaganda in scale.

Evidence

Da’wah Wahhabiyya, or the Wahhabi mission, is the idea of spreading Wahhabism throughout the world. Tens of billions of dollars have been spent by the Saudi government and charities on mosques, schools, education materials, scholarships, throughout the world to promote the Wahhabi influences. Tens of thousands of volunteers and several billion dollars also went in support of the jihad against the atheist communist regime governing Afghanistan. According to political scientist Alex Alexiev, the impetus for the international propagation of Salafism and Wahhabism was “the largest worldwide propaganda campaign ever mounted.” David A. Kaplan described the push as “dwarfing the Soviets’ propaganda efforts at the height of the Cold War”. — Wikipedia contributors, Wahhabism, 155

Categorization

• SHARE: Send to someone deep in Cold War propaganda history — the comparison to Soviet budget outlays is the hook.
• CANDY: Tweetable: the biggest propaganda campaign ever mounted wasn’t run by a state ministry but by a religious mission.