Salient group category awareness improves prejudice reduction during contact.

Evidence

For instance, increased salience of group representations during intergroup contact typically leads to greater reductions in prejudice toward the outgroup as a whole (Brown, Vivian, & Hewstone, 1999). And participants who do not think intergroup contact is important show far less prejudice reduction than those who regard it as important (Van Dick et al., 2004). — , Rudman, Laurie A - On the Nature of…, 1713

Categorization

Category: Factual Claims

  • QUESTION: This claims to overturn an older decategorization hypothesis; worth checking how salience interacts with friendship-based models.