Rhetoric and style have served as attention-capture disciplines for millennia

Evidence

The management of human attention has been a central feature of human society throughout history. In Ancient Greece and Rome, for example, the discipline of rhetoric trained orators in the devices and techniques need to secure and hold the attention of their audiences. The contemporary versions of those techniques include those of marketing, public relations and advertising, and extend to the promotion of any object, event, or person seeking a wide audience (Lanham 2006). — Michael H. Goldhaber, The Attention Economy and the Net, 5 (#corroborates, via linked claim)

Categorization

• XREF: connects to: Attention scarcity plagued writers and scholars centuries before digital media — Yves Citton, The Ecology of Attention, 53; Attention management predates modernity and originates in classical rhetoric. — Michael H. Goldhaber, The Attention Economy and the Net, 5; Facts shift constantly while manipulative techniques stay stable across millennia — Sander van der Linden, Foolproof: Why Misinformation Infects…, 1003

Broader Connections

• Attention management predates modernity and originates in classical rhetoric. #corroborates (0.95) — Michael H. Goldhaber, The Attention Economy and the Net, 5