Renting cloud infrastructure yields data extraction alongside rental income

Evidence

By moving businesses’ activities onto cloud platforms, companies like Amazon gain direct access to whole new datasets (even if some remain occluded to the platform). … Rather than relying on advertisers’ buying data, these cloud platforms are building up the basic infrastructure of the digital economy in a way that can be rented out profitably to others, while they collect data for their own uses. — Nick Srnicek, Platform Capitalism, 60

Categorization

  • XREF: The key contrast with Zuboff’s surveillance capitalism: Srnicek frames cloud platforms as renting out means of production while collecting data as a byproduct, whereas Zuboff emphasizes behavioral surplus as the core asset. The reader’s Platform vs. Surveillance Capitalism framework hinges on this distinction. — connects to: Data is defined by its external storage infrastructure and profit destination — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 31; Colonial-style ownership extends to device production and cloud computing capacity — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 92; A few firms vertically dominate every layer of the data extraction pipeline — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 176 (+7 more)

Broader Connections