Data extraction under the Cloud Empire mirrors historical colonial extraction patterns

Evidence

The merciless power of the Cloud Empire comes from an overarching rationality in which data shadows—and eventually stands in for—the very thing it is supposed to measure: life. Apps, platforms, and smart technologies capture and translate our life into data as we play, work, and socialize. AI algorithms then pore over the data to extract information (personal attributes from “likes,” emotions from typing patterns, predictions from past behaviors, and so on) that can be used to sell us our lives back, albeit in commodified form. Science, technology, and human ingenuity are put at the service of this exploitation, making it likely that, unless resisted, the Cloud Empire will in a few decades seem like the natural order of things. This is indeed a bleak picture, but it is not entirely new. The larger pattern harks back to a previous era of rampant extraction—that of historical colonialism, as we will explore in the next chapter. — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 243

Categorization

  • XREF: This is the thesis statement bridging the attention/surveillance school into the data-colonialism frame the reader is comparing against it. Connects directly to Zuboff’s surveillance capitalism critique and the reader’s own stated reading purpose. — connects to: Data colonialism, social quantification, and Cloud Empire form a single framework — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is
, 163; Data extraction functions like colonial resource appropriation despite different modes — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is
, 27; Platform data extraction continues historical colonialism’s logic of appropriation — , The Braided Reading EPUB: 5-Year
, 398 (+5 more)
  • SEED: The ‘selling us our lives back, albeit in commodified form’ line is the kernel for an essay angle comparing data-colonialism’s alienation claim with the attention-economy’s claim about what platforms actually extract.

Broader Connections