Real longing for freedom is functionalized and sold back to people

Evidence

Camping - an activity so popular amongst the old youth movements - was a protest against the tedium and convention of bourgeois life. People had to ‘get out’, in both senses of the phrase. Sleeping out beneath the stars meant that one had escaped from the house and from the family. After the youth movements had died out this need was then harnessed and institutionalized by the camping industry. The industry alone could not have forced people to purchase its tents and dormobiles, plus huge quantities of extra equipment, if there had not already been some longing in people themselves; but their own need for freedom gets functionalized, extended and reproduced by business; what they want is forced upon them once again. — Theodor W. Adorno, The Culture Industry, 260

Categorization

• ADDENDUM: Relevant to all three articles: the mechanism that turns a genuine freedom impulse into a product parallels the sacrifice-as-love argument and trees-as-infrastructure commodification.
• XREF: connects to: Mass diversion was devised to compensate for repressing genuine individual happiness — Martin Jay, The Dialectical Imagination: A History…, 231; A comfortable, willing population can still be enslaved by its instrumentality — Herbert Marcuse, One-Dimensional Man: Studies in the…, 187; Administered life appears as the good life so domination looks like freedom — Herbert Marcuse, One-Dimensional Man: Studies in the…, 882 (+1 more)