Quantifiability is the necessary precondition for monetization

Evidence

We occupy a peculiar historical moment in which what counts as real is, according to the dominant ways of thinking, mostly limited to that which can be counted. Quantified. Expressed as numbers. And it is no coincidence that this ability to express a thing in terms of numerical value is the necessary first step toward turning that thing into money. This is troubling. It is a logic which holds that everything which exists can be turned into money and sold. Indeed, it is a view of the world which holds that everything is in effect already money—even if some part of it is waiting to be monetized. — The Friends of Attention, Attensity!, 249

Categorization

• DEEPTHINKING: Diagnoses the deeper causal chain beneath extraction: number-first epistemology enables money-conversion; refusing the metric is the political lever.