Public displays of costly commitment determine which gods gain believers

Evidence

In other words, gods lack power if potential converts see little evidence of social proof—passionate devotion to them by zealous followers. Our answer can be found, once again, in the cultural learning biases that direct people to selectively commit to certain supernatural agents but not others. If religious actions speak louder than words (the fifth principle of Big Gods), then it follows that witnessing actions that convey genuine commitment to a particular deity—painful or costly rituals, restrictions on behaviors, and sacrifice of time, effort, and wealth—will in turn lead to greater belief in and commitment to this god. Conversely, the absence of such public displays erodes commitment without necessarily disturbing the intuitive building blocks that allow people to conceive of a particular god. — Norenzayan, Ara, Big gods - how religion transformed
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Categorization

Category: Causal Relationships

  • XREF: This is the exact mechanism supporting the reader’s bridge to Silence’s fumi-e scene: the Japanese authorities’ public trampling ritual works precisely because it destroys the visible social proof of commitment to the Christian god.
  • ADDENDUM: Directly supports and extends the argument in ‘On Sacrifice: The Real Kind, with Corpses’ — costly ritual sacrifice functions as the credibility display that generates and sustains belief.