Pride is a flight from shame and so already enacts bad faith.

Evidence

Pride does not exclude original shame. In fact it is on the ground of fundamental shame or shame of being an object that pride is built. It is an ambiguous feeling. In pride I recognize the Other as the subject through whom my being gets its object-state, but I recognize as well that I myself am also responsible for my object-ness. I emphasize my responsibility and I assume it. In one sense therefore pride is at first resignation; in order to be proud of being that, I must of necessity first resign myself to being only that. We are therefore dealing with a primary reaction to shame, and it is already a reaction of flight and of bad faith; for without ceasing to hold the Other as a subject, I try to apprehend myself as affecting the Other by my object-state. — Jean-Paul Sartre, Being and Nothingness, 787

Categorization

• DEFINE: Pride is defined as a bad-faith reaction built upon shame, not a separate authentic attitude.
• XREF: Connects to Sartre’s taxonomy of attitudes toward the Other that grounds Beauvoir’s account of lived ambiguity.