Power that activates self-motivation is more efficient than coercive discipline.

Evidence

Inasmuch as it expends a great deal of energy to force people into the straightjacket of commandments and prohibitions, disciplinary power proves inefficient. A significantly more efficient technology of power makes sure that people subordinate themselves to power relations on their own. Such a dynamic seeks to activate, motivate and optimize – not to inhibit or repress. It proves so effective because it does not operate by means of forbidding and depriving, but by pleasing and fulfilling. Instead of making people compliant, it seeks to make them dependent. — Byung-Chul Han, Psychopolitics, 45

Categorization

  • XREF: Lines up with the psychological claim that autonomy-supporting climates generate deeper commitment than control; also rehearses Foucault’s later concept of governmentality. — connects to: Efficient power governs by pleasing and making people dependent, not by forbidding — Byung-Chul Han, Psychopolitics: Neoliberalism and New…, 45; Instrumentarian power governs through inducement and reinforcement rather than overt coercion — Shoshana Zuboff, The Age of Surveillance Capitalism, 1629

Broader Connections