Efficient power governs by pleasing and making people dependent, not by forbidding

Evidence

A significantly more efficient technology of power makes sure that people subordinate themselves to power relations on their own. Such a dynamic seeks to activate, motivate and optimize – not to inhibit or repress. It proves so effective because it does not operate by means of forbidding and depriving, but by pleasing and fulfilling. Instead of making people compliant, it seeks to make them dependent. — Byung-Chul Han, Psychopolitics, 45

Categorization

• XREF: Builds on ch3’s claim that smart power exploits willing freedom and produces dependency through perpetual satisfaction. — connects to: Power itself is reinforcing because it grants rewards and avoids punishments; Power operates by attaching avoidance alternatives that restructure what a person wants — Niklas Luhmann, Trust and Power, 642; Instrumentarian power governs through inducement and reinforcement rather than overt coercion — Shoshana Zuboff, The Age of Surveillance Capitalism, 1629 (+4 more)
• recurring: this claim recurs 2 times within its source

Related

• Power that activates self-motivation is more efficient than coercive discipline. (similarity 0.86)

Broader Connections

• Societies can be controlled through engineered pleasure rather than coercion #corroborates (0.90) — , The Braided Reading EPUB, 1253
• Instrumentarian power governs through inducement and reinforcement rather than overt coercion #corroborates (0.88) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1629
• Power itself is reinforcing because it grants rewards and avoids punishments #expands (0.82)
• Power operates by attaching avoidance alternatives that restructure what a person wants #complicates (0.75) — Niklas Luhmann, Trust and Power, 642
• Repressive power operates by forcing expression, not by silencing it. #contradicts (0.72) — Byung-Chul Han, Psychopolitics, 190