Postmodern image culture operates on imaginary rather than material consumption.

Evidence

But the image culture of postmodern is postperceptual, turning on imaginary rather than on material consumption. The analysis of image culture (including its aesthetic products, such as this one of Claude Simon) can thus only be meaningful if it leads us to rethink the “image” itself in some nontraditional and nonphenomenological way. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 345

Categorization

• DEFINE: Defines the postmodern image as postperceptual, shifting from phenomenology to a nontraditional frame.
• XREF: Connects to the reader’s waning-of-affect task — ‘postperceptual’ is why affect here is flattened. — connects to: Hyperreality is the totalizing implosion of commodity and culture into circulation — Jean Baudrillard, Simulacra and Simulation, 226; Postmodern culture is tactile and operative, not visual and representational — Jean Baudrillard, Simulacra and Simulation, 237; Instagram makes extreme wealth feel real rather than televisual fantasy. — Alice E. Marwick, Instafame: Luxury Selfies in the…, 64