Hyperreality is the totalizing implosion of commodity and culture into circulation
Evidence
Here a critical mass beyond which the commodity becomes hypercommodity and culture hyperculture, is elaborated - that is to say no longer linked to distinct exchanges or determined needs, but to a kind of total descriptive universe, or integrated circuit that implosion traverses through and through - incessant circulation of choices, readings, references, marks, decoding. … It is what one comes to learn in a hypermarket: hyperreality of the commodity - it is what one comes to learn at Beaubourg: the hyperreality of culture. — Jean Baudrillard, Simulacra and Simulation, 226
Categorization
- DEFINE: Gives a working definition of hyperreality as a state where objects detach from needs and exchanges and enter pure integrated-circuital circulation.
- XREF: The hyperreal commodity/culture distinction maps onto Jameson’s account of postmodern culture as commodity aesthetic. — connects to: The culture industry is defined by repetition under a false formula of totality; Hyperreal cities need imaginary parks to feed the energy of the real — Jean Baudrillard, Simulacra and Simulation, 51; Hyperreal civilization must recycle its own lost faculties and imaginary. — Jean Baudrillard, Simulacra and Simulation, 52 (+6 more)
Broader Connections
- Postmodernity erases the boundary between commodity and its image
#expands(0.90) — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 605 - Postmodern image culture operates on imaginary rather than material consumption.
#expands(0.80) — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 345 - Commodity exchange reduces difference to identity through endless novelty
#expands(0.75) — Alex Callinicos, Against Postmodernism, 548